I'm Passionate and Proud of it
This followed a thorough investigation of 11 possible locations within the City Centre Masterplan area.
There were a number of reasons why we concentrated on the CBD.
First is that best practice in urban planning says having a cultural precinct in the heart of a city centre is vital.
Another reason was a cultural facility to draw people into the CBD is a vital part of the City Centre Masterplan and is crucial in achieving that plan's goal of activating the city centre as a community and visitor destination.
In addition, having a facility - which incorporates a modern library and gallery, a youth area and digital media studio, exhibition space, workshops and makers' studios, public art, parking, a café, small events space and technology resources - means people of all ages and backgrounds have a reason to visit.
It will also incorporate best practice access and facilities for people with limited mobility and older people.
It's about being inclusive and welcoming to all members of the community and region.
That's a view shared by many people in the community.
As with so many aspects of life, we can achieve great things by working together.
Can you see the opportunity? I can.