The MyCoffs - Community Strategic Plan was prepared by Council on behalf of its community. The plan sets out goals and priorities for the LGA over the next ten years and beyond. It contains, amongst others, five broad economic goals to realise the community vision of a Connected, Sustainable and Thriving Coffs:
- Champion business, innovation and technology to stimulate economic growth and local jobs (B1.1 p14)
- Attract people to work, live and visit (B1.2)
- Prepare to exploit opportunities now and in the future (B2.1)
- Create and manage vibrant public places (C1.1)
- Effectively manage the planning and provision of regional public services and infrastructure (D2.1)
The refresh of the Coffs Harbour Economic Strategy 2014-2017 has dovetailed with the extensive community consultation and development of the My Coffs - Community Strategic Plan. A review was conducted in terms of the relevance of assumptions especially about demographic and economic projections. This showed the high level principles remained broadly applicable from the 2014-2017 strategy but the Action Plans were too numerous (175 of which less than 50% were delivered) to be addressed with Council’s resources and beyond the immediate ability of Council to deliver / influence.
Other council strategies were considered:
- The Coffs Harbour Events Strategy 2020 provides the strategic framework to attract, grow and retain events in the Coffs Harbour LGA. Events play an important role in reflecting the attractiveness of the
region and providing significant economic value back to the community.
- The Coffs Coast Tourism Strategic Plan 2020 adopted by Council in 2016 aims to strengthen the Coffs Coast visitor economy by increasing overnight visitor stays, length of stay, expenditure, and dispersal across the region. Given the significance of tourism to the Coffs Coast economy it is important that tourism is not only maintained and strengthened as an economic driver, but also planned and managed in a sustainable way.
- The Creative Coffs - Cultural Strategic Plan 2017-2022 highlights the opportunity that the region’s creative industries offer, harnessing arts and culture as a significant contributor to the city’s social and economic fabric through the creative sector’s contributions to employment, consumer spending, festivals and events and cultural tourism.
- Switched On Coffs Digital Strategy 2012, Local Growth Management Strategies, including the Public Realm Strategy (future), Residential Strategy (under development), Industrial Lands 2009, Rural Land Use strategy (LGMS), Coffs City Centre Masterplan, Woolgoolga Masterplan (WOW), Youth strategy (future) and other Council strategies were also considered.
Externally, the Federal Government’s Smart Cities Plan and the NSW Government’s North Coast Regional Plan 2036 were reviewed to understand the federal and state regional planning context for the Coffs Harbour LGA and align our strategies.
Council reviewed the latest available census and economic data. Consultation was undertaken with businesses, residents and key stakeholder groups through workshops, one on one meetings, committee meetings, briefings, focus groups, public forums and online surveys.