PHASE THREE - Complete - Community driven summer road safety campaign

Phase Three – Driven by Coffs People for Coffs Roads 'slow the f*st down, thank you Coffs'

Guided by the community jury’s recommendations, the City of Coffs Harbour developed a bold, uniquely local campaign encouraging drivers to better manage their speed.

The campaign catch-line:

‘Slow the f*st down, thank you, Coffs.’

This message was seen across the city — on buses, bumper stickers, social media, and traditional media — from November 2025 until February 2026.

The campaign featured at key local events, including: All One Under The Sun Festival in November 2025

How did you support the Road Safety Campaign?

The community helped spread the message: ‘slow the f*st down, thank you Coffs’ learn more here.

Three easy ways you got involved:

1. Stick it
You embraced the campaign stickers to show support for the message. They were displayed on your cars, motorbikes, utes, vans and trailers.

2. Drive it
Commit to driving at safe speeds — and adjusting for road and weather conditions. People committed to not speed, vibed to the radio ads, and emailed in requests for road signs to be placed in their area.

3. Share it
People talked to others about the importance of safe speeds. They shared the campaign on social media and helped encourage safer driving across our region.

Free bumper stickers were available from community engagements and:

• Coffs Libraries

• Yarrila Place Customer Service