Helping Shape Safer Roads in Coffs Harbour
Speeding is the biggest contributor to road crashes.
No matter the cause of a crash, speed directly affects how severe the outcome is — higher speeds mean greater injuries. Slowing down is one of the simplest ways we can all help each other get home safely.
About the Community Action for Safe Speeds (CASS) Study
The Community Action for Safe Speeds (CASS) study is a pilot project led by researchers at The George Institute for Global Health, supported by the City of Coffs Harbour. The study aims to explore new ways to educate communities about safe speeds and reduce road trauma.
CASS is running across seven NSW local government areas — a mix of metro and regional communities — to see how local people can help shape safer driving behaviours. In addition to Coffs Harbour, the participating councils are:
- Mid-Western Regional Council
- Port Stephens Council
- Parkes Shire Council
- City of Canterbury-Bankstown
- City of Sydney
- City of Ryde
Learn more about the CASS Study.
Phase One - CASS Coffs Harbour Community Jury
Coffs Harbour residents and workers were invited to join this world-first road safety initiative – using a community jury – to deliberate on ways to enhance community understanding of the importance of safe travel speeds. The diverse community jury of 20 people heard from experts then had a missive: to seek new ways to help the community understand the importance of safe travel speeds. They made recommendations to the experts and council to encourage safer driving behaviours in our region so that every journey is a safe. A campaign was borne.
Phase Two - CASS Online Survey
This phase of the pilot focused on the broader community and their understanding community attitudes toward road safety issues, including speeding.
Phase Three (Current) – Driven by Coffs People for Coffs Roads
Guided by the community jury’s recommendations, the City of Coffs Harbour has developed a bold, uniquely local campaign encouraging drivers to better manage their speed.
The campaign catch-line:
‘Slow the f*st down, thank you, Coffs.’
You’ll start seeing this message across the city — on buses, bumper stickers, social media, and traditional media — from now until February 2026.
The campaign will also feature at key local events, including:
How You Can Support the Road Safety Campaign
Help spread the message: ‘slow the f*st down, thank you Coffs’ learn more here.
Three easy ways to get involved:
1. Stick it
Grab a free campaign bumper sticker and display it on your car, motorbike, ute, van or trailer.
2. Drive it
Commit to driving at safe speeds — and adjusting for road and weather conditions.
3. Share it
Talk to others about the importance of safe speeds. Share the campaign on social media and help encourage safer driving across our region.
Free bumper stickers are available until February 2026 from:
Helping Shape Safer Roads in Coffs Harbour
Speeding is the biggest contributor to road crashes.
No matter the cause of a crash, speed directly affects how severe the outcome is — higher speeds mean greater injuries. Slowing down is one of the simplest ways we can all help each other get home safely.
About the Community Action for Safe Speeds (CASS) Study
The Community Action for Safe Speeds (CASS) study is a pilot project led by researchers at The George Institute for Global Health, supported by the City of Coffs Harbour. The study aims to explore new ways to educate communities about safe speeds and reduce road trauma.
CASS is running across seven NSW local government areas — a mix of metro and regional communities — to see how local people can help shape safer driving behaviours. In addition to Coffs Harbour, the participating councils are:
- Mid-Western Regional Council
- Port Stephens Council
- Parkes Shire Council
- City of Canterbury-Bankstown
- City of Sydney
- City of Ryde
Learn more about the CASS Study.
Phase One - CASS Coffs Harbour Community Jury
Coffs Harbour residents and workers were invited to join this world-first road safety initiative – using a community jury – to deliberate on ways to enhance community understanding of the importance of safe travel speeds. The diverse community jury of 20 people heard from experts then had a missive: to seek new ways to help the community understand the importance of safe travel speeds. They made recommendations to the experts and council to encourage safer driving behaviours in our region so that every journey is a safe. A campaign was borne.
Phase Two - CASS Online Survey
This phase of the pilot focused on the broader community and their understanding community attitudes toward road safety issues, including speeding.
Phase Three (Current) – Driven by Coffs People for Coffs Roads
Guided by the community jury’s recommendations, the City of Coffs Harbour has developed a bold, uniquely local campaign encouraging drivers to better manage their speed.
The campaign catch-line:
‘Slow the f*st down, thank you, Coffs.’
You’ll start seeing this message across the city — on buses, bumper stickers, social media, and traditional media — from now until February 2026.
The campaign will also feature at key local events, including:
How You Can Support the Road Safety Campaign
Help spread the message: ‘slow the f*st down, thank you Coffs’ learn more here.
Three easy ways to get involved:
1. Stick it
Grab a free campaign bumper sticker and display it on your car, motorbike, ute, van or trailer.
2. Drive it
Commit to driving at safe speeds — and adjusting for road and weather conditions.
3. Share it
Talk to others about the importance of safe speeds. Share the campaign on social media and help encourage safer driving across our region.
Free bumper stickers are available until February 2026 from:
